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The continued success of AZA and BBG rely on the growth of our movement. All Alephs and BBGs should ensure that not only do they have a great AZA and BBG experience, but also that everyone in their local community has the chance to have an AZA and BBG experience. This is why growth is so essential for our Order.

All Alephs and BBGs can play an active role in the growth of the movement. Whether it is relaying to your school friends how great BBYO is, bringing a new friend to a chapter program, or helping friends sign up for a BBYO membership, your role in growing our movement does not go unnoticed.

BBYO is THE experience that ALL Jewish Teens should have beginning in middle school with BBYO Connect, through high school with AZA and BBG, and continued after high school through involvement in the BBYO Friends and Alumni Network.


When growing our movement, know your audience (potential members), program to your audience (following the standard of Program Excellence, and put your audience on stage during the entire recruitment process.

It is vital that during the recruitment and growth process that you also CELEBRATE SUCCESS! The momentum you instill in your chapter by recruiting a new member must be felt and shared by everyone regardless of the role they play! Momentum is contagious and others too will begin to or continue to grow our movement.

MRIHA - AZA & BBG Relationship Driven Recruitment Model

AZA and BBG membership recruitment is a never-ending objective of healthy chapters. BBYO communities that thrive are always looking for new members and provide a myriad of ways for teens to jump in at any time. MRIHA is AZA and BBG's Relationship Driven Recruitment Model, which will guide you and your chapter/council/region as you develop your strategy to grow AZA and BBG. Click here to learn about MRIHA.

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