Relationship Driven Recruitment Summit

Posted on 02/12/2015 @ 07:04 PM


Matt Mattson, Phired Up! Productions, helps RDR teens amplify their recruitment strategies.

As more than two thousand Jewish teens awaited February 12th for BBYO International Convention 2015, a special group of participants had the opportunity attend Pre-IC Summits and spend some extra time in Atlanta. One option was the Relationship Driven Recruitment Summit (RDR). With inspirational speakers from Phired Up! Productions, 35 teens had the chance to strengthen their membership tactics alongside the organization's strongest recruitment professionals. The group began with casual conversation and gradually worked our way toward more intimate topics. The delegates gained new and important membership tools, such as the four pillars and BBYO's own "MRIHA" (Meet, Request, Invite, Host, Ask) model. All participants left with innovative membership strategies as well as international and regional connections.

- Amanda Iserson, Gold Coast Region, IC 2015 Press Corps