August Execs 2013: Day Two Recap
Posted on 08/16/2013 @ 05:30 PM
Once the teens went over the 2013 Movement priorities, the broke into sessions throughout the day to talk about them more in depth.
The first two sessions throughout the day were related to growing the movement. The Execs brainstormed about how they can work toward moving AZA and BBG to take ownership of BBYO Connect, focusing on 8th grade and recruiting through chapters. In relation to recruitment in particular, their strategy is to first engage the broader community via large-scale programming. From there, more chapter-specific programming encourages connections with current members and education about AZA, BBG and BBYO as a whole. The goal then is to drive interest in members-only programs which really get to the core of what BBYO is about – which ultimately leads to growth in membership.
They later engaged in a session about expanding BBYO Stand UP to further BBYO’s impact. The goals this year are to track over 100,000 hours of community service and create 200 new chapter service campaigns through the BBYO Stand UP website. A first step in working toward a greater impact is this fall’s Teen Issue Summit – Hunger is Not a Game: A Teen Issue Summit on Hunger Awareness and Advocacy on November 10-12 in Detroit, Michigan.
Shortly after, the teens had a discussion with members of the Development team about the BBYO Friends and Alumni Network (FAN) and how to grow that community in their regions through particular strategies like phone-a-thons.
The teens finished the day with an interactive session about social media best practices – specifically, how to deal with certain tricky situations that are likely to arise while they are regional leaders.
This packed day of programming has now come to an end and the teens are resting up and getting ready for Shabbat. Soon, they will come together again before sundown in their dresses and slacks, mingle and take lots of photos!
Until the next post, Shabbat Shalom from August Execs 2013!