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JDC Entwine’s Entrepreneurialism is Secret Sauce for Engaging Next Generation

Read this story in eJewish Philanthropy

Entwine’s unique combination of service, educational and leadership opportunities is becoming a model for re-charging the Jewish identities of hard-to-reach young adults.

“We all have a responsibility for the other. Through JDC Entwine, we are able to live that and inspire other people to be able to do that,” says Perry Teicher, co-chair of the JDC Entwine Steering Committee.

“More and more of our generation understands that what’s happening in India can affect me. We understand that we are all interconnected. Entwine is the only Jewish organization that really taps into that concept of a global Jewish community,” says Raquel Benquiat, founder and former co-chair of Entwine’s San Diego planning committee.

Benquiat, a 32-year-old San Diego resident originally from Mexico City, says that many of her peers are disconnected from their Jewish identities. But when they leave home and see the global Jewish perspective through Entwine they often connect – Judaism becomes less threatening.

“You open up to Judaism and that never leaves you. You feel, ‘Oh, God! I am Jewish and there is tradition behind me and all these people around the world are doing similar things that I do, as a Jew. I should do more, make Judaism a stronger part of me,’” says Benquiat.

JDC Entwine – the American Jewish Joint Distribution Committee’s young adult engagement platform – has engaged more than 12,000 young Jewish adults, more than 50 percent whom fit the description that Benquiat provides, according to Executive Director Sarah Eisenman. An awardee of Slingshot’s 2014-2015 Washington DC innovator’s guide and a recipient of a $3 million grant from the Jim Joseph Foundation, Entwine is quickly growing. Its unique combination of service, educational and leadership opportunities is becoming a model for re-charging the Jewish identities of hard-to-reach young adults.

Eisenman – who utilized her experience and interests as a passionate, but largely unaffiliated, young Jewish adult to create Entwine – says the organization is “catalyzing a generation of young Jews to live a life of action with global Jewish responsibility at the core.”

Most unique are Entwine’s strategic partnerships, which enable it to collaborate to reach more – and a more diverse group – of future Jewish leaders.

For example, in June 2015, Entwine announced a partnership with Genesis Philanthropy Group (GPG), to launch the first global Jewish service program uniquely crafted for Russian-speaking Jewish young people. The cohort, once accepted, travels together on service trips and then return to their communities to plan programs that appeal to a Russian-speaking audience. Eisenman says, “The program has taken off in a significant way.”

Twenty-four-year-old Lizzy Solovey of Baltimore is one of the participants. She recently traveled to Argentina with a group of Russian-speaking peers.

“It was so amazing to see how resilient the Jewish community is there after the economic crisis. It was even more powerful to go to Argentina with a Russian group, because our story resonates with theirs. They are not immigrants, but they are rebuilding their lives in the same way our parents and we did,” says Solovey, who now works as a Jewish communal professional. “We had wonderful discussions about what it means to be Jewish and Russian. Coming back, I realized how important it is that I stay involved – to be proud of where I come from and of where I am and to keep giving back.”

A second $4 million partnership between Entwine and BBYO – which includes lead funding from the Schusterman and William Davidson Foundations – is enabling young adults who were formerly involved in the BBYO youth movement to take part in service fellowships, using the skills they learned as teen leaders. It is estimated that as many as 80 percent of teens disengage from the Jewish community after their bar/bat mitzvah. Almost as many drop out during the college years.

“This is a unique collaboration because it leverages the best of what Entwine, JDC and BBYO have to offer,” explains Eisenman, who notes the unique nature of Jewish young adults creating pluralistic teen programming through Entwine’s one-year Global Jewish Service Corps in Jewish communities where there is a need to develop teen programming. The volunteers use their preexisting skill sets to work with teens from around the world, which leads to more young adults serving and members of teen movements staying involved, and brings a pluralistic Jewish perspective to more traditionally-minded communities.

Moishe House has also partnered with JDC Entwine for several years. The collaboration has benefitted both organization in a number of ways with residents on service experiences, Moishe Houses serving as platforms for Entwine educational events, and often Entwine participants get involved in Moishe Houses on their return from overseas. This partnership has fostered a larger cooperation between Moishe House and JDC globally, whereby the two organizations develop Moishe Houses in overseas Jewish communities.

While JDC is known for regularly reinventing itself based on historical norms of that time and being able to reorient itself to respond to pressing challenge in the Jewish world – and Entwine is certainly a part of that mindset and mission – Entwine is conversely impacting JDC. For example, JDC changed it bylaws to create a two-year board position for young adults in their 20’s and 30’s, which now bring a new perspective to the organization’s strategy.

“People talk about experiential learning. This will be experiential leadership,” Eisenman quips, noting that among the goals of JDC Board inclusion of young adults is to put them in substantive leadership roles now while also exposes them to high-level learning on global leadership and interventions.

Entwine’s Teicher says he is focused on helping determine in what cities JDC Entwine should have larger networks, new ways to engage people, creative events, and how social media can impact the work JDC and its Entwine initiative do. “The opportunity to work within such an amazing organization that has done such outstanding work for so long is really meaningful personally,” Teicher explains.

Benquiat expressed similar sentiments, highlighting what she feels is JDC Entwine’s secret sauce: entrepreneurialism. “Entwine is not a pet project for the larger organization. No one dictates what we can and should do. We own what we do and we feel responsible for our own programs,” Benquiat says.

Will it last? That is something that Eisenman says she is shouldering. As part of the Jim Joseph grant, Entwine will embark on a long-term data mining project to evaluate the short-term and long-term success of its current initiatives and help inform future offerings.

“We care deeply about evaluation and data. We know the model is good; Entwine has done internal surveys,” says Dawne Bear Novicoff, assistant director of the Jim Joseph Foundation. “But Entwine has not had the resources to gut it and evaluate it. … Entwine will hire a new staff person to focus on measurement and outcomes to track and analyze the data it is already collecting.”

Powerful. Authentic.

Says Eisenman: “We have built. Now, we are taking everything we built and putting it on a whole new level.”

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