BBYO Launches State-of-the-Art Networking Site to Connect Tens of Thousands of Jewish Teens From Around the World
October 2, 2005
BBYO has just launched a new online community, which will revolutionize the way Jewish teens communicate with each other, while changing the way the organization does business. The new site, b-linked.org, will provide a venue for tens of thousands of Jewish teens to connect with each other and acquire resources about areas of interest, including college admissions, community service and travel.
b-linked is a response to the Jewish community's growing challenge to connect its youth to Jewish life. Building on its 80-history delivering world-renown leadership development programs to tens of thousands of Jewish teens, BBYO is using new approaches and emerging technologies to both engage its current AZA and BBG membership base, while also capturing the "hard-to-reach" Jewish teen market in ways that were once unimaginable.
The proliferation of networking websites like Friendster, Facebook and My Space, coupled with market research, led BBYO to recognize that many Jewish teens can find Jewish experiences appealing if the point of entry is based on a community which they help build and, ultimately, their core interests. As a result, BBYO set out to develop an online arena where teens can:
- Create a personal profile to share with others
- Stay informed about upcoming events, including social, travel, athletic, community service and leadership opportunities
- Communicate through message boards about their favorite topics
- Connect with people based upon common areas of interest, from music and movies to volunteer work and sports
- Make new friends with Jewish teens from all over the world
- Keep track of community service hours
- Get help with the college admissions process
- Share photos
- Shop for cool apparel and merchandise, and so much more!
In addition, various sub-communities under the b-linked umbrella will enable Jewish teens to access information on areas that interest them:
b-accepted will be the first community to launch, also on October 2. This site will provide tools to help college-bound Jewish teens with the admissions process. b-accepted will feature a college search powered by The Princeton Review and Hillel, a personal organizer, as well as pertinent information regarding the application process, SAT exam and financial aid. Additionally, users will eventually be able to sign up for features like an alumni mentor service and a roommate matching message board.
Future b-linked sub-sites include b-kind, which will be dedicated to community service. About 70% of high schools now require teens to fulfill community service requirements, so the site will enable teens to track their involvement and learn about service opportunities, while introducing teens to a fundamental component of Jewish life, tikkun olam.
Other communities to be launched include b-inspired (Judaism and spirituality), b-everywhere (travel), b-yisrael (Israel) and b-alive (health and wellness).
b-linked is just one of many new approaches being used by BBYO to increase exponentially the number of teens participating in meaningful Jewish experiences, and ultimately inspire them to live Jewish lives.