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Jewish Teen Networking Site Celebrates First Anniversary With More Than 8,000 Users and Growing

October 1, 2006

Teens from Around the World are Connecting and Communicating via b-linked.org

Washington, DC – www.b-linked.org is not a baby anymore. BBYO launched the online networking community for Jewish teens in October 2005 in an effort to meet teens where they spend much of their time – online – and provide them with a vibrant community to connect with their peers. One year and over 8,000 registrants later, the website is serving as a gateway for Jewish teens from around the world to make friends, get involved with meaningful Jewish experiences and access valuable resources.

"b-linked is so much more than just a website for Jewish teens," said Frank Jaffe of Boca Raton, FL. "For me, b-linked is a one-stop-shop to make friends who share my background and interests, get help with the college search, keep track of my community service projects and find out about all different types of experiences for me to get involved in my community and abroad."

b-linked usage during its first year has surpassed BBYO's expectations, with registrants representing 45 states and 19 countries, close to 40 million page views (an average of 111,280 per day) and more than 415,000 sessions (an average of 1,171 per day). Key features of b-linked are also reflective of its growing success. For example, users have created more than 700 b-linked "groups," where users can discuss anything from current events, like the situation in Darfur and presidential politics, to movies, books and sports. Also, more than 9,000 photos have been posted to the site, along with 600 events.

Visitors to b-linked will find that the site changes on almost a daily basis, with ongoing campaigns and contests to attract teens' interests and keep the website dynamic. For example, a monthly "b-lucky" campaign awarded prizes, such as $250 Abercrombie & Fitch shopping sprees, to randomly selected b-linked registrants and teens who referred b-linked to their friends. Additionally, teens can now download the music of up-and-coming Jewish artists for free and get featured on the website if they are in a band. And, teens will soon be able to participate in the "Hunt," an online photo scavenger hunt.

BBYO has an exciting month planned for b-linked's birthday, which will be celebrated throughout October. Teens will have an opportunity to make creative birthday wishes online, and BBYO will make a few lucky winners' wishes comes true. Additionally, teen registrants who share a birthday with b-linked will receive a package in the mail, including iTunes gift cards and b-linked giveaways.

b-linked is not all fun and games, as the site offers valuable tools and resources to help users navigate the teen years, such as a college admissions assistance website, a community service tracker and information on everything from Jewish holidays to supporting Israel. b-linked is unique compared to most social networking communities in that the virtual world transforms into the real world. Through b-linked, teens can learn about and register for a wide range of experiences taking place locally and around the world, including leadership program, college tours, community service projects and Israel travel opportunities. And unlike other sites, BBYO has more than 100 BBYO professionals spread across 60 North American communities working to involve Jewish teens in meaningful Jewish experiences.

BBYO International Office
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Washington, DC 20001
P: 202.857.6633 / F: 202.857.6568

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