Vertical Marketing Leader, Equifax
Karen Loiterstein is the Vertical Marketing Leader for the Employer Services – Workforce Solutions Division of Equifax. In this role, she oversees go-to-market execution, solutions marketing, and product management for the portfolio of products, solutions, and strategies that drive demand, utilization, and revenue for B2B data management solutions.
Karen joined Equifax in early 2021 after she designed and rebuilt the entire marketing function for Enterprise Bank & Trust, a $12B asset publicly traded bank. Her leadership resulted in differentiated sales messaging, a 20% increase in earned media, a 110% increase in inbound marketing, and a 200% increase in lead generation. Karen led the charge of creating a data-driven marketing function at Enterprise. At the core of this work is a rebuilt website, with enhanced UX, simplified site maintenance, and performance metrics to measure results.
For more than 20 years, Karen has pioneered first-of-its kind marketing initiatives through leadership roles in nationally recognized companies including Express-Scripts, FleishmanHillard, MCI WorldCom and Willis Towers Watson. As a regular speaker at marketing conferences on issues including data-driven marketing and sales & marketing alignment, she is passionate about helping leaders modernize their marketing functions.
In 2019, Karen was recognized with the Program of the Year Award by Forrester | SiriusDecisions for outstanding achievement in rebuilding the digital ecosystem at Enterprise. She serves on the executive committee of Boys Hope Girls Hope, the St. Louis Forum, and she is a former International President of the B’nai B’rith Youth Organization. Karen received her MBA from the University of Missouri–St. Louis and her undergraduate degree with honors in English and Communications Studies from the University of Kansas. Karen resides in St. Louis with her husband, three children, and her dog, Daisy.