In this edition of Trending Now, we’re sharing the latest updates on TikTok shopping, which TV shows are popular with young viewers, and the newest beauty trends for Gen-Z.
Shopping on TikTok | With social shopping becoming a big deal among young consumers, TikTok is teaming up with Shopify to bring more ecommerce to the app. With the holiday shopping season around the corner, stores on Shopify will now be able to create targeted marketing campaigns and see how well they perform without leaving the commerce platform. At the same time, the new TikTok channel on Shopify, which is currently live to all merchants in the U.S., will allow sellers to create and connect their TikTok for Business account and release shoppable video ads.
Young Viewers’ TV Favorites | From more game shows to fewer scripted series, COVID-19 is changing what viewers see on TV. As streamers and traditional providers rush to provide original content, it’s becoming harder than ever to make a top ranking of TV favorites. But among the Gen-Z and millennial crowd, a few shows rise to the top, including: Grey’s Anatomy, The Boys, Lucifer, Power, Family Guy, Stranger Things, The Walking Dead, All American, Riverdale, and The Umbrella Academy. One clear theme in the top performing shows is cast diversity with ensemble casts that feature BIPOC actors or have Black actors in many lead roles.
Beauty by Gen-Z, for Gen-Z | Young shoppers are looking for more than just beauty and skincare items that make them look good. Many 13 to 19-year-old buyers believe that companies can no longer just sell skin care, cosmetics, hair care, or perfume because “standing for something”—whether it’s being cruelty-free or being the best version of yourself—is what matters more. Whether Gen-Z-founded or partnering with famous Gen-Z faces, a slew of new brands are speaking the language of young consumers and taking a different approach to beauty, including Morphe, Gloss Twins, Kinship, and Topicals. These brands believe it’s important for them to share a message that “doesn’t focus on perfection or unattainable beauty standards.”