WELCOME NOTE
Dear Parents,
My name is Jen Appel, and I am proud to serve as BBYO’s Senior Manager of Marketing Communications. As a BBYO alum from the Gold Coast Region and a former advisor, being back in this movement is deeply personal. BBYO shaped my leadership journey, and it’s an honor to now help elevate the work of this extraordinary community.
I work closely with regions across the U.S. and globally to create customized marketing campaigns rooted in trends, metrics, and the unique needs of each community. These campaigns include event promotion, membership drives, and highlighting immersive experiences, like summer programs, to ensure teens and families feel connected to BBYO’s full range of offerings. By weaving together strategic communication and best practices, I aim to help every region showcase the incredible strength and unity of BBYO while building meaningful connections within their communities. It’s incredibly rewarding to see these efforts come to life and play a role in strengthening BBYO’s impact worldwide.
As we look ahead to International Convention, I’m inspired by how it showcases everything BBYO stands for. This February, thousands of Jewish teens from around the world will gather in Denver, Colorado, for the largest Jewish youth convention of its kind. It’s a powerful reminder of the connections BBYO fosters, uniting teens from diverse backgrounds in a celebration of Jewish life, leadership, and friendship. I can’t wait to see our incredible regions shine on this international stage.
Thank you for your continued support in making these experiences possible. Together, we’re empowering Jewish teens to grow, lead, and connect in ways that will shape their futures—and our global Jewish community.
With gratitude,
Jen Appel
Senior Manager, Marketing Communications