Over the last six months, BBYO has been working on our three-year strategic plan. While there is still pandemic uncertainty in play, we felt that this was the perfect time to reflect on our past efforts and prepare for the much-anticipated opportunity to bring our teens back together. It is also an ideal time to leverage the extraordinary creativity of our teens, staff, advisors, parents, alumni, funders, and a group of industry experts to help develop our plan.
As part of our efforts, we conducted a wide range of research including two broad surveys of nearly 4,000 teens and 2,500 adult stakeholders, more than 40 focus groups, and countless interviews to determine what teen needs will look like after the pandemic is over. BBYO’s strategic plan is focused on four key areas of work:
- Teen Experience: What are teens and families looking for from BBYO and how must our programming evolve to meet their needs? How should we continue to evolve our practices so that BBYO is a welcoming place for all teens regardless of ability, race, gender, beliefs, or interest?
- Global Movement: Over the last 10+ years, BBYO has consistently grown around the world. As we continue to create opportunities for teens across 55+ countries, what must BBYO adapt in terms of its operations, systems, and management to support the growing global community?
- Changing World: Young people are driving a generational moment of social change at a time when civil discourse is more polarized than ever. What is the right balance between creating leaders who advocate passionately for what they believe in and providing a neutral space for those with different beliefs to have respectful dialog around these topics and maintain friendships?
- Stakeholder Experience: Parents and alumni have increasingly been a support system for BBYO in terms of volunteering, strategy development, mentorship, brand building, and fundraising. What are the best ways to harness this incredible source of talent?
As we continue this critical work, we look forward to sharing our findings with you in the coming months. If you have ideas on ways that we can improve or innovate in any area of our work, I would love to hear from you!
Wishing you and your families a happy and meaningful Passover celebration.
Chief Impact Officer