Greater Jersey Hudson River Region Teens Stand Up for Breast Cancer Research


MEDIA CONTACT Debbie Shemony, 202.857.6691; mailto: [email protected]

Pascack Valley BBG and AZA Teens Donate Nearly $15,000 to Play for P.I.N.K.

Linden, NJ – Pascack Valley BBG and AZA of BBYO Greater Jersey Hudson River Region, serving Jewish teens in central and northern New Jersey, presented a check for nearly $15,000 to Play for P.I.N.K., a nonprofit breast cancer research organization and their BBYO Stand UP cause. BBYO Stand UP is BBYO’s grassroots service, advocacy and philanthropy initiative which provides a platform for Jewish teens across the world to take action and tackle the issues and causes they care about most, empowering a generation of young Jewish leaders who are self-aware and motivated to become agents of change within and beyond the Jewish community.

Beginning in the summer of 2014, teens in Pascack Valley BBG and AZA chapters worked hard to organize their BBYO Stand UP cause in support of Play for P.I.N.K. On November 15, 2014, their work paid off when over 300 teens from across New Jersey, all dressed in pink and white, gathered at Temple Emanuel in Woodcliff Lake, NJ for their annual Pink and White Dance to support breast cancer research.

“BBYO Stand UP is an amazing opportunity to raise awareness and money for a cause that inspires us,” said Rachel Samitt, a member of Pascack Valley BBG. “I was so proud of my chapter when I saw all of our hard work come together.”

The teens held multiple canning sessions, chapter dinners, apparel sales and community car washes to help reach their fundraising goal. In just a few months, they surpassed their goal and, on February 25, 2015, Pascack BBG and AZA proudly donated nearly $15,000 to Play for P.I.N.K.

For more information about ways to give back to the community and how to be a part of BBYO Greater Jersey Hudson River Region, please contact Amanda Minkoff, Regional Director, at [email protected] or 908-925-0310.

About BBYO

BBYO is the leading pluralistic Jewish teen movement aspiring to involve more Jewish teens in more meaningful Jewish experiences. For 90 years, BBYO‘s leadership programs the Aleph Zadik Aleph (AZA, high school fraternity) and the B’nai B’rith Girls (BBG, high school sorority) have been providing exceptional leadership programs and identity enrichment experiences, shaping the confidence and character of more than 400,000 alumni who are among the most prominent figures in business, politics, academia, the arts and Jewish communal life. Now, BBYO’s network of Jewish teens, alumni, parents, volunteers and philanthropists serves as the Jewish community’s most valuable platform for delivering to the post Bar/Bat Mitzvah audience fun, meaningful and affordable experiences. With year-round activities in hundreds of local communities and inspiring world-wide travel experiences, BBYO’s broad program menu enables teens to explore areas of leadership, service, civic engagement, Israel education and Jewish values.

Please note that BBYO should not be referred to as the B’nai B’rith Youth Organization, but rather as “BBYO.”

For more information on BBYO, please visit

About Play for P.I.N.K.

Play for P.I.N.K. (Prevention, Immediate Diagnosis, New Technology and Knowledge) is a grassroots organization that uses lifestyle and sporting events to raise funds for breast cancer research. As PFP’s sole beneficiary, the Breast Cancer Research Fund (BCRF) receives 100 percent of all funds raised.

For more information on BBYO, please visit